In roles of increasing responsibility I have led major initiatives from strategic roadmaps, product launches, major brand campaigns, and management of ecommerce platforms during 11 years in the publishing industry.
Summary of Qualifications
- Lead a product development team of three and a project team of fifty across multiple international locations.
- A wealth of experience in Product Management and Marketing.
- Create and implement long-term strategic roadmaps.
- A confident communicator who is comfortable presenting at industry events.
- Created a strategy to increase commercial revenue from $6m to $10m in three years with a focus on digital products.
- Re-launched cell.com in March.
- By Q4 publications were experiencing between 30%-100% increases in usage.
- Search engine traffic increased by 40%.
- Over 400% increase in conversions to commercial products (webinars, symposia, special issues etc.)
- Re-launched cell.com in March.
- My department supported $100m in subscription revenues and $6m in digital product revenues.
Senior Product Manager | Cell.com and Apps
Cell Press | 2012 – Present
My team is focused on delivering a strategy and products designed to increase usage and revenue, predominantly via cell.com and mobile apps.
In 2014 we re-launched the site as a daily destination for scientists. The project lasted 18 months and involved leading a project team of 50 across multiple international locations and managing two external vendors. It required collaboration across every business unit and careful stakeholder management.
The results have exceeded expectations, growing our audience (traffic from search engines increase by 40%), increasing existing readers’ usage (usage per visit increased by over 30%), and new marketing tools are driving record numbers of conversions to products.
We are now developing and testing new business models, exploring new user experiences, and creating compelling products for our readers, publications, and sponsors.
This role included a full website relaunch featuring:
- Creating site design and architecture
- Content migration
- User migration
- Specification writing
- Bug tracking and reporting
- First line customer service
- Employee training
- Email systems migration
“He consistently impresses with his calm ability to deal with problems as they arise, engage all members of the team, and lead with a clear and focused vision.”
Rhiannon Macrae, Editor, Trends in Genetics
“Dave’s ability to communicate a vision, delegate tasks, and lead a team has been immensely helpful in his current role as Senior Product Manager.”
Mary Beth O’Leary, Marketing and Publicity Manager, Elsevier
Cell Press | 2011 – 2012
I was responsible for developing strategies and campaigns for promoting the Cell Press brand and its 30 world-famous scientific journals.
Successes included the launch of the journal Cell Reports, who witnessed record submissions and article usage. Cell Reports became the flagship Open Access journal for Elsevier. I also created Cell Press’s social media strategy, growing our social reach by 100ks of followers.
Other responsibilities included exhibiting at conferences worldwide, lead generation, and product marketing.
“Dave is easily the best Marketing Manager I have worked with. We worked on several website projects over 2 years. He is detail oriented, extremely knowledgeable and a thorough professional.”
Reshma Mehta, User Experience, CloudPhysics
Digital Marketing Manager and Digital Marketing Associate
Focal Press | 2008 – 2011
I managed the online marketing for the Media Technology publisher Focal Press. This included day-to-day operation of the online bookstore and developing new tools for selling videos, ebooks, and echapters. In addition I created compelling content marketing via blogs and social media channels driving millions of users to experience our products.
The role was later expanded to cover the imprints Morgan Kaufmann and Syngress.
“He is professional, smart, capable, and carries knowledge that every business needs. I highly endorse him. He is always a step ahead of the game.”
Cara Anderson St.Hilaire, Product Team Manager, Cengage Learning
“Dave is a true joy to work with! His pleasant personality, quick wit and sense of humor, and true dedication and passion for his work make a combination that can’t be beat!”
Angelina Ward, Social Business Strategist, Elsevier
Focal Press | 2006 – 2008
I supported the Acquisitions Editor for Focal Press’s audio engineering books, managing 20 titles at once from contract to publication. This included a successful rebrand of the products for each customer segment (musicians, engineers, producers etc.)
Customer Services Advisor
Elsevier | 2004 – 2006
For two years I managed customer relationships with booksellers across Europe with a focus on accounts in the Netherlands, Belgium, Luxembourg, and Germany.