Résumé

Senior Product Manager | Cell.com and Apps

Cell Press | 2012 – Present

Cell Press
Publisher of Nobel Prize winning science across 30 prestigious journals including the world famous Cell.

I product manage Cell Press’s website and apps from conception, through production, to day-to-day operation. My goal is to provide a world-class experience for authors and readers of groundbreaking science.

2014 Results:

  • Over 100% increase in usage of select publications within 9 months of the site relaunch
  • Site-wide traffic increases of over 40% due to improved SEO
  • 400% increase in conversions to commercial products (e.g. webinars) through a focus on content marketing
  • Daily homepage updates (previously bi-weekly) resulting in increased repeat visits

Responsibilities:

  • Creating and delivering upon a multi-year product roadmap
  • Product management of cell.com, mobile apps (iOS & Android), and commercial website features
  • Collaborated on a strategy to grow commercial revenue from $6m to $10m in three years with an emphasis on electronic products
  • Stakeholder management (Editorial, Sales, Marketing, Production)
  • Manage a project team of 50+ employees
  • Manage two FTEs
  • Vendor management
  • In-depth analytics reporting
  • Speaking at industry conferences

This role included a full website relaunch featuring:

  • Creating site design and architecture
  • Content migration
  • User migration
  • UAT
  • FAT
  • Specification writing
  • Bug tracking and reporting
  • First line customer service
  • Employee training
  • Email systems migration

Rhiannon Macrae, Trends in Genetics“He consistently impresses with his calm ability to deal with problems as they arise, engage all members of the team, and lead with a clear and focused vision.”
Rhiannon Macrae, Editor, Trends in Genetics

Mary Beth O'Leary, Elsevier“Dave’s ability to communicate a vision, delegate tasks, and lead a team has been immensely helpful in his current role as Senior Product Manager.”

Mary Beth O’Leary, Marketing and Publicity Manager, Elsevier


Marketing Manager

Cell Press | 2011 – 2012

As Marketing Manager I was responsible for the promotion of Cell Press’s 30 scientific journals and the publisher as a whole. My campaigns ranged from branding, to product marketing, social media, lead generation, and developing our online presence.

Key Results:

  • Created Cell Press’s social media strategy resulting in 100ks of followers across Facebook and Twitter
  • Highly successful launch of Cell Press’s first Open Access journal with manuscript submissions and article views vastly exceeding targets

Responsibilities:

  • Developed Cell Press’s online marketing strategy
  • Created brand positioning campaigns for world famous journals
  • Launched and managed Cell Press’s social media strategy
  • Represented Cell Press at scientific conferences worldwide as both a speaker and exhibitor
  • Developed and executed marketing campaigns for journal launches, commercial products, and apps
  • Created Cell Press’s first online media kit, blog, and discussions forum
  • Targeted campaigns to increase journal submissions from high profile authors

Reshma Mehta, CloudPhysics“Dave is easily the best Marketing Manager I have worked with. We worked on several website projects over 2 years. He is detail oriented, extremely knowledgeable and a thorough professional.”
Reshma Mehta, User Experience, CloudPhysics


Digital Marketing Manager and Digital Marketing Associate

Focal Press | 2008 – 2011

Focal Press
Publisher of Media Technology books and videos authored by Oscar Award winners, Disney artists, and National Geographic photographers.

In these roles I was responsible for Focal Press’s digital marketing, including management of the online bookstore, social media, content marketing, and creating compelling product pages.

The role was later expanded to cover the imprints Morgan Kaufmann and Syngress.

Key Results:

  • Increased sales conversions through A/B testing, customer recommendations, and a focus on digital products
  • Launched Focal Press YouTube channel resulting in millions of product views

Responsibilities:

  • Developed online stores for Focal Press, Morgan Kaufmann, and Syngress and WordPress blogs for content marketing
  • Designed and launched an eResources platform for selling videos, eBooks, eChapters and more
  • Created blogs for content-based marketing of books
  • Market research via surveys, interviews, and user shadowing
  • Review and provide feedback on all new product proposals
  • Launch and maintain social media channels for content marketing
  • Site and product testing
  • Develop video branding
  • Distill in-depth site analytics into easy to understand reports for management
  • SEO reviews and implementation
  • Product record management

Cara Anderson St.Hilaire, Cengage Learning“He is professional, smart, capable, and carries knowledge that every business needs. I highly endorse him. He is always a step ahead of the game.”
Cara Anderson St.Hilaire, Product Team Manager, Cengage Learning

Angelina Ward, Elsevier“Dave is a true joy to work with! His pleasant personality, quick wit and sense of humor, and true dedication and passion for his work make a combination that can’t be beat!”
Angelina Ward, Social Business Strategist, Elsevier


Assistant Editor

Focal Press | 2006 – 2008

As Assistant Editor I supported the Acquisitions Editor for Focal Press’s audio engineering and software books. I managed the projects from the signing of the author through to publication and beyond.

Responsibilities:

  • Project managed up to 20 books from signing of contract through to publication
  • Rebranded the audio software and audio engineering books
  • Managed author relationships
  • Represented Focal Press at major trade shows worldwide
  • Maintained budgets
  • Created design briefs
  • Improved workflows

Customer Services Advisor

Elsevier | 2004 – 2006

For two years I managed customer relationships with booksellers across Europe with a focus on accounts in the Netherlands, Belgium, Luxembourg, and Germany. This involved everything from order processing, to ensuring booksellers stayed within their credit limits, and helping the sales teams meet their targets.

Responsibilities:

  • Customer issue resolution
  • Representing Elsevier at large trade-shows and customer calls across Europe
  • Systems testing
  • Training of new employees
  • Order entry and returns processing